It’s Not Just About the Coffee
We are a collection of children born, raised, and grown up in Gia Lai province, Vietnam. This sacred motherland is one of the world's largest coffee farms of the French colonialists since the 19th century. The farms own quality coffee varieties, a caring experience handed down through generations. Our job is to do the right thing, keep the tradition and develop the quality of coffee.
Renowned partners
For nearly 10 years of operation, we have collected data, measured, and experimented with 20 regions and 200 farms both in Vietnam and internationally. Our goal is to select the best raw material regions for our customers' products.right thing, keep the tradition and develop the quality of coffee.
The Rise Of Robusta
We believe that robusta coffee is the future of specialty coffee. When we first started, we faced a lot of stigma and opposition from the industry regarding Vietnamese coffee and robusta beans in particular—but that didn’t stop us from seeking ways to develop this product.
In fact, robusta coffee has historically been undervalued compared to Arabica, but now, with the emergence of "Fine Robusta" beans, consumers and roasters are beginning to recognize its true value. Fine Robusta is not just a substitute; it offers unique and diverse flavors that few had considered before.
We began our coffee journey in Vietnam in 2012, and we are thrilled to have 10,000 cups consumed each month. Not only did we start locally, but we also expanded into the U.S. market and achieved great success due to the uniqueness of our product. Currently, we are supporting over 34 startups from 8 different countries, working together to bring quality coffee products to customers.
Specialty Coffee